MIKE ARANSKY

Greetings! Mike Aransky here (Red Bull Media House, ESPN, IGN, 100 Thieves, NBC Universal) proven creative leader dedicated to ideating and executing the complete lifecycle of advertising assets, digital marketing, streaming series, digital platform content, social content impact and feature films.

Influential digital media leader who has worked cross-functionally with production, development, filmmakers, talent, agents and managers.

Proactive leader who thrives on creative collaboration, strategy and overseeing a portfolio of concurrent projects.

Passionate about digital platforms, emerging technologies and trending strategies.

AWARD-WINNING DIGITAL CREATIVE LEADER

→ About Mike

THE GALLERY

RED BULL MEDIA HOUSE

• 100 THIEVES

• IGN

• AND MUCH MORE!

RED BULL MEDIA HOUSE • 100 THIEVES • IGN • AND MUCH MORE!

One of my first projects at Red Bull was launching it’s new super experimental Game Show that they had been developing over the years. The concept had gone through several different iterations throughout it’s time and my job was to find all the effective pieces that would help deliver it over the line. We went with this highly unique hybrid game board/ AR concept that gave us some great insight on what really connected with the audience.

We’re now planning season 2 to launch LIVE with an interactive game mechanic for the audience to participate with for the first time in the coming months.

Season 1 delivered over 20 million views across all it’s platforms (TikTok & Youtube)and became our teams biggest success for you the year.

RED BULL NEW GAME

ANNOUNCING 100 THIEVES 23 Million DOLLAR FACILITY

This became a huge impact moment for the brand by revealing our new facility and our sponsor, Cash App. The impact was so huge that it garnered us a Streamy Award for best brand integration and still today the one piece that all gaming organizations try to replicate. This piece took over the social narrative with all the biggest influencers in the space driving millions of social impressions across Twitter, Instagram and Youtube.

ANNOUNCING COURAGE to 100 THIEVES

This was a game changer piece for the brand caused waves in the gaming space. There was a lot of anticipation for Courage’s big announcement. So much that this piece was #1 Youtube’s Trending both in the USA and globally.

We kicked kicked off Courage’s role on the team with announcing a new show called the Courage & Nadeshot Show which won us a Tempest Award for best original show.The clips outs from the show via Youtube Shorts, TikTok and Instagram Reels have driven millions of views monthly.

RED BULL READY CHECK

A first of it’s kind event where the best pro players competed against the best aimers in the USA. This event had a massive wave socially as aimers pushed pros and created a huge viral meme the traveled over millions of social platforms. The meme was so impactful that Riot, the developer of the hit game Valorant actually included in-game for a day. The event brought in 4.3 million impressions over the impact of this viral moment, several original social pieces and coverage throughout on Twitter and Instagram.

7 Years of IGN

Over my 7 years of IGN I was able to deliver some incredible wins over the hundreds of pieces of content I produced as we sold my Every Ever timeline chronicle series to Facebook Watch that has driven millions of views to reviewing all the biggest consoles of that generation which is the tentpole for the IGN brand.

There’s honestly so many big wins throughout the year that I can’t land on everything to highlight but being able to grow IGN’s social presence (Youtube, Twitter, Instagram etc) on the floor of SDCC, E3 and every big gaming of the year with a series I launched and sold called IGN Access, might be one of my most proud moments of my career at IGN.

AUTHENTIC/ ORGANIC DIGITAL CONTENT

Over my many years in Digital Media, my favorite storytelling format is stories surrounding humans and their experiences specifically crafted for many diverse social media platforms. Elevating moments that are both prophetic, exhilarating, enlightening and even comical in the right moment.

Touching an audience with something you can directly connect with is so rewarding. Honestly one of the greatest things about this digital medium is that magic you can capture in that moment.